Sara Grauf leads Experience Development for the San Francisco Giants, where she shapes the organization’s end-to-end guest experience with an eye toward innovation, impact, and operational excellence. Grauf oversees the Giants’ food and beverage program, spring training operations, event development, transportation, and guest services—as well as public realm programming for the developing waterfront neighborhood, Mission Rock. Grauf currently plays an integral role in strategic planning and venue master planning for the organization. She previously managed large-scale event production for the organization, including production of the Giants three World Series celebrations, the first-ever commercial spectator program for the America’s Cup, Rugby Sevens World Cup, and the Giant Race, in addition to numerous concerts and public events.

Grauf began her career with the Giants 25 years ago, interning for the club’s community relations department. She is a graduate of the University of California, Berkeley and Past International President of the International Live Events Association. Grauf currently chairs Cal Poly’s Experience Industry Management advisory board, is a member of the Board of Directors for Leadership San Francisco and serves on the board of Experience Scottsdale and the marketing committee for San Francisco Travel.

She lives in Walnut Creek with her husband, Dietmar, and their sons, Kyle and Brady.